Market, competition and customer analysis in the field of building automation
Situation:
The private equity fund wants to review the participation in a company specialized in building automation
For the concrete risk assessment of an investment, however, there was a lack of a deep understanding of the market and the competitors
The customer now wanted to know exactly how the company is positioned in relation to its (market, customer, competitor) environment
Identification
of the relevant market and the competitors on the basis of a comprehensive Internet research for the concretization of action alternatives
Expert interviews
for early recognition of trends and disclosure of potential
Discussion
a clear recommendation for action based on the knowledge gained
Client: Career Center of a TU
Development of a matching tool with Excel and VBA
Situation:
Lists of contact information and enumerations of study programs were available at the client’s site.
Event placement and planning was based on research and direct inquiries.
There was a desire to be able to bring students and companies together in a more efficient way.
Elaboration
of precise competence profiles for over 70 degree programs
Development
a matching tool in Excel, with which study programs and companies can be matched according to competence profiles
Execution
of a professional survey to create a comprehensive data basis in the form of company data and competence profiles
Client: German financial services provider with specific customer segment
Scientifically based and representative survey on metropolitan areas in cooperation with further JE
Situation:
Expansion strategy of the customer: New branch offices planned in various German cities
Lease of commercial real estate should take place in areas that are highly frequented by specific customer segment
The client needs support to identify these centers and suitable properties.
Guide-based
survey of specific customer segment to identify movement patterns and population centers
Heat-Map
preparation for visualization of the urban centers on the respective city maps
Creation
of a catalog of requirements for the preliminary and fine selection of commercial properties
Customer: Global leader in chassis and powertrain technology
Expert evaluation and SWOT analysis of a leading global supplier of electric drive trains
Situation:
Lack of expertise about the industry leader to be evaluated – especially in the following aspects
– Strategic orientation
– APAC as an additional sales market for the client
– Trends in the industry
Need for this information to conduct an internal strategy workshop
Expert interviews
with PhD students from relevant institutes to gain insights into future market movements and identify key factors
Derivation
of various scenarios and evaluation of these by means of a robust assessment including visualization in the form of a comparison matrix
SWOT-
Workshop for the evaluation of the CV strategy
Client: Zalando
Strategy concept for a sustainable e-commerce fulfillment
Situation:
“Green” is becoming more and more important
Not only competitors communicate the need for sustainability – more than half of potential customers consider sustainability to be increasingly relevant
Zalando’s positioning as a sustainable e-commerce provider still offers a lot of potential – in the sustainability ranking, Zalando is only 66th out of 103 competitors
Elaboration
of a strategy paper on how Zalando can meaningfully serve the desire for sustainability
Sustainability
means effort – this is justified by the added value created in the measures proposed by the consulting team
The degree
of sustainability is oriented to the interests of the customer group
Client: Aachen Tech Start-Up
Creation of a standardized pitch deck to reduce acquisition effort
Situation:
Young Aachen Tech Start Up in the field of parking sensors & infrastructure.
Extensive customer acquisitions planned, but always associated with enormous effort.
No consolidation of previous acquisition materials as well as the lack of a standardized blueprint leads to high manual effort and frictional losses
Lack of expertise in efficiently preparing pitch decks
Extension
of the existing pitch deck by standardized acquisition slides for the presentation of the customer’s actual situation as well as possible connecting points of the startup
Creation
of an Excel tool for the calculation of relevant KPIs of the customer and implementation of an interface between this and said acquisition slides
Exemplary
calculation and complete creation of an acquisition for a customer
Customer: Leading automotive OEM
Market analysis and expert survey on future development scenarios
Situation:
Progressive electrification of the powertrain in the passenger car sector
Innovative drive technologies reach the agricultural and construction machinery market
Lack of clarity about influencing factors that will determine the future of powertrain technology.
Expert knowledge concentrated at research institutes and manufacturers, and inaccessible to customers
Market analysis
and expert interviews for the extraction of influencing factors for different machine types in international markets
Scenario analysis
to describe future development of key factors and derive implications for drive technology
Elaboration
of a comprehensive project catalog to support the client’s strategic direction
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